Archetype wins Microsoft's Phizzpop LA Design Challenge with their 'Resonate' Music Platform

In less than a week, Archetype designed and created the Resonate Music Platform utilizing Microsoft Technologies. Resonate, Archetype's Phizzpop-winning solution, is a global music and community-based platform that takes advantage of several Microsoft technologies such as Silverlight, WPF, Mobile, and Live Services.

Resonate connects people around the world through music and rich media. It was created for everyone from the most diehard fans to the casual listening stay-at-home dad – from the biggest bands in the world, to the indie artist who plays at your local pub. Resonate isn't just another media portal, it's much, much more. It's mobile. It's desktop. It's web. Fans can discover, share, listen to and purchase music, and follow their favorite bands around the globe.

Bands stay connected with their fans through releasing music, videos and merchandise through the resonate WPF Blogging and Sales Analytics tool. Band managers and labels stay in touch with their artists directly through the Resonate Silverlight Portal. Managers can leverage the power of the record labels by using Resonate connect everyone from indie to well-established artists to marketing, venue, sales, and distribution opportunities. Fans can also find new bands, venues, and other opportunities to connect with their favorite, and newly-discovered bands though the powerful Silverlight mapping engine provided by the Resonate system.

Resonate also integrates a mobile video upload system into the platform. Fans around the world can upload and share mobile videos across the Resonate platform.